ENGLISH

What Is Serum? Does Your Skin Need It?

Translation: Samar Yahya
Serum is one of the new skin care products. Many questions arise on What is serum, How is it beneficial, would it stand solely, And how do I know the perfect serum for my skin?
Skin expert Samar Ahmad will answer all the above queries:
Serum is a light creamy or oily product used before the moisturizing cream. It consists of very tiny particles reaching deep into the skin and provides a high concentration of active ingredients boosting the moisturizing cream effectiveness and absorption into skin.
It is neither a moisturizer nor a replacement of the daily moisturizer, yet it alleviates the impact of skin care creams.
• Vitamin C serum, contains large amount of antioxidants that enhances skin’s resistance to damages done by the sun, improves the skin, protects against acne and helps skin cells to regenerate, thus helps in treating fine and tiny wrinkles. Starting from the age of 20 girls can use it, begin with a 10% concentration and then increase until you get what suits you.
• Hyaluronic acid serum is essential for skin over 30 years of age. It enhances the skin’s elasticity, activates the skin’s production of collagen and treats wrinkles.
Multiple types and brands of serums are available in the market, however you have to be careful, read the ingredients and make sure it is appropriate to the nature and age of your skin
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